Guidebook Evaluate

Tell Your Pro Bono Story

Telling the story of your pro bono success will generate visibility for your cause, demonstrate your organizational commitment to capacity-building and partnership, and acknowledge and reward involved volunteers and staff. We often see organizations who effectively and proactively spotlight their skills-based volunteering work receiving additional funding or partnership opportunities to build upon their projects.

The strongest stories include the following components to demonstrably communicate impact and outcomes:

The market value of the project deliverable
Calculate the value of your pro bono project using our Pro Bono Calculator
The ways in which the deliverable has or will enhance your mission
Connect the dots on how this project will enable you to better serve your constituents
The relationships built with volunteers or corporate partners
Long-term or institutional relationships demonstrate your organization’s strength as a partner and will help you bring more partners in the door

Consider a variety of formats or channels to distribute your story based on your audience and visibility goals:

Social media
Blog
Annual appeal
Newsletter
Local or national media

Check out peer success stories below to see how it’s done or consider recruiting the pro bono support of a communications professional to develop a strategy for messaging your story.