Tell Your Pro Bono Story

Telling the story of your pro bono success will generate visibility for your cause, demonstrate your organizational commitment to capacity-building and partnership, and acknowledge and reward involved volunteers and staff. We often see organizations who effectively and proactively spotlight their skills-based volunteering work receiving additional funding or partnership opportunities to build upon their projects.

The strongest stories include the following components to demonstrably communicate impact and outcomes:

  • The market value of the project deliverable
    Calculate the value of your pro bono project using our Pro Bono Calculator

  • The ways in which the deliverable has or will enhance your mission
    Connect the dots on how this project will enable you to better serve your constituents

  • The relationships built with volunteers or corporate partners
    Long-term or institutional relationships demonstrate your organization’s strength as a partner and will help you bring more partners in the door

Consider a variety of formats or channels to distribute your story based on your audience and visibility goals:

  • Social media
  • Blog
  • Annual appeal
  • Newsletter
  • Local or national media
Check out peer success stories below to see how it’s done or consider recruiting the pro bono support of a communications professional to develop a strategy for messaging your story.
Share your story with members of the Capacity Commons community. Email us at!

Pro Bono Success Stories:


Research Center for Integrated Disaster Risk Management


Unity Parenting and Counseling